What is it man? It’s a fun prank that turned into a catchy phrase, a Jay Peak Video ski edit, a provocative T-shirt, and LodgeTheory movement…
It was a dismal weekender’s weekend at Jay Peak. Rainy, nasty… all we wanted was snow. We did the snow dance, we really did everything we could; there was nothing left to do. So after a hearty lodge breakfast, we figured it was time to picket!
We grabbed scraps of plywood and strapping for handles and whipped up some picket signs. “Not Going Home”, “Kind or Bust”, and “Will Work 4 POWDER” and headed for Jay Peak Resort parking lot to … to do something and dammit we were intent.
We sought out the tallest snowbank in the Tram lot. Gnarled and covered in melted-bank-sand remnants we stood proud. Taunting the clouds, and most of the incoming traffic, the giant question became; would you work for powder? well, would ya?
A couple of pictures and videos later and we were poised to take this stunt to the next level, so we did.